Louisas weelde Luxurious Rural Retreat

Nestled on the southern edge of old Dutch town of Dordrecht, bordering the Wieldrechtse Zeedijk and the adjacent Louisapolder, lies Louisa’s Weelde (en:Louisas Opulence), an extraordinary countryside haven for those seeking a tranquil lifestyle. This unique project comprises 38 stunning country houses and 12 spacious plots, each offering its own distinct character. From every residence, you’ll be captivated by the expansive green front gardens and the picturesque glimpses of the surrounding countryside and verdant spaces. Yet, despite its serene setting, the vibrant city centre is just a stone’s throw away.

A Strategic Marketing Campaign for a Successful Launch

In collaboration with our client AM, we implemented a comprehensive marketing strategy encompassing Google Search, Facebook, and Instagram to effectively promote Louisa’s Weelde. From inception, we tailored our advertising to each project phase

Phase 1: Building Brand Awareness

During the initial preparatory phase, our focus lay on establishing brand recognition for Louisa’s Weelde. We used targeted advertising to introduce the project to a wider audience, piquing their interest and generating anticipation.

Phase 2: Nurturing Leads and Generating Interest

As we transitioned into the pre-sale phase, our strategy shifted to capturing qualified leads. We created engaging campaigns that invited potential buyers to register their interest in specific properties, allowing us to gather valuable information for further nurturing.

Phase 3: Driving Sales and Achieving Project Goals

The final phase of our campaign focused on driving sales conversions. We showcased the captivating features and lifestyle benefits of Louisa’s Weelde, compelling potential buyers to take the next step and secure their dream home.

Leveraging Digital Channels for Maximum Reach

To effectively promote Louisa’s Weelde, we strategically employed paid advertising across Google, Facebook, and Instagram. We opted for Search/Traffic ads on these platforms, ensuring that potential buyers were directed to dedicated landing pages where they could explore comprehensive information about the project and its stunning residences.

Dynamic Channel Optimisation for Enhanced Results

Our approach to channel selection was dynamic, adapting to the evolving needs of each project phase. As the project progressed and the more expensive country houses remained available, we streamlined our strategy, discontinuing Facebook advertising and focusing on the highly effective platform of Instagram.

A Resounding Success: Driving Website Traffic and Achieving Marketing Goals

Our meticulously crafted advertising campaign spanned seven months and yielded remarkable results. We generated over 10,000 clicks through Google ads, effectively capturing the attention of potential buyers. Additionally, our Instagram campaign reached an impressive audience of over 90,000 individuals, further expanding the project’s reach.

The success of Louisa’s Weelde campaign highlights the power of integrated marketing strategies tailored to each project phase. By leveraging a combination of Google Search, Facebook, and Instagram, we effectively generated leads, nurtured interest, and ultimately drove sales, ensuring the project’s resounding success.