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Radyus: Partner in the Sale of Wickevoort real estate

Posted 2 September 2024

“At AM area development, I’ve had the pleasure of working with Radyus Marketing Agency on several projects over the past few years, including the highly successful Wickevoort project,” says Gert-Jan Pappot, Sales Manager at area developer AM. “As a sales manager, I’ve seen firsthand how Radyus’ campaigns have significantly contributed to the success of this project.”

Unique Factors Behind Wickevoort’s Success

Wickevoort is more than just a residential development; it’s a vibrant, green community where sustainability and a sense of togetherness take center stage. What makes this project truly special is the seamless blend of natural surroundings with new construction, paired with a strong focus on fostering community. Future residents are drawn not only to the stunning homes but also to the welcoming atmosphere and the concept of living together in harmony with nature. The market’s positive response is clear from the high demand for these homes. A significant part of this success is thanks to the effective online campaigns that Radyus developed, precisely targeting the right audiences through platforms like Facebook and Instagram.

The Impact of Radyus Campaigns

Radyus played a crucial role in generating leads for Wickevoort. “Their digital campaigns were sharp and impactful, which sparked great interest in our properties.” Their expertise in digital marketing—spanning Google, Facebook, Instagram, and more—ensured that we reached our ideal audiences. I especially value their ability to adapt campaigns based on real-time data, which allowed us to quickly respond to shifts in the market.

Experience with Radyus’ Support and Service

“Working with Radyus feels right; there’s a strong connection.” The team is always available and proactive. For instance, they were quick to assist when I needed to adjust a campaign over the weekend. This level of responsiveness builds trust, knowing I can count on them whenever needed. I also appreciate how deeply Radyus engages with our projects. They take the time to understand the project and our goals, fostering a collaborative environment where my feedback is valued and there’s always room for constructive dialogue.

Successful Campaign Elements

The success of the Wickevoort campaigns comes down to a combination of key factors. The content is top-notch; the ad copy and visuals are not only engaging but also perfectly aligned with the values and expectations of our target audience. “I focus on ensuring that our ads have the right structure, message, and visuals, and Radyus executes this beautifully, offering insights that help us capture potential buyers’ attention from the start.” The integration of digital and physical events is another critical element. The Meet & Greets and other events we host are well-supported by digital invitations and Radyus’ campaigns. This hybrid approach ensures that interested parties are well-informed online and can also experience the Wickevoort environment in person, which significantly boosts interest. Radyus truly understands each project, delivers results-focused campaigns, and is always available to make adjustments as needed.

Recommendation for Other Real Estate Developers and Brokers

If I were to recommend Radyus to colleagues in the real estate sector, I’d say they’re an expert marketing partner who is a pleasure to work with.

Their industry knowledge, combined with their quick and effective responsiveness, makes them a valuable partner in project sales and has definitely helped us optimize our campaigns to achieve maximum results. In short, they are a skilled and valued extension of our team.

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