Real estate success rosa barendrecht

Posted 17 July 2024

As the marketing and communications coordinator at Dutch real estate developer Gebroeders Blokland, Janet Loeve contributed to the sale of ROSA Barendrecht, an area not far from the Rotterdam metro-area. Featuring appartments and family homes for a broad target group, she recognised the need for a targeted marketing approach. Together with Radyus, she reached the right buyers online:

Radyus helped us translate the unique advantages of the project and location into a powerful online campaign.

Smart Strategy

‘Gebroeders Blokland is not only the property developer but also the builder of ROSA,’ says Janet. ‘There is a high demand for housing in Barendrecht, especially in the Vrouwenpolder district. Living here offers proximity to Rotterdam and the charm of Oud-Barendrecht, making it a sought-after residential location. Radyus helped us convey the unique advantages of the project and location through effective online campaigns on Google, Facebook, and Instagram. Consequently, we reached many potential buyers and saw high engagement.’

Insight and Optimisation

The campaigns soon delivered impressive results. ‘What immediately stood out was the high performance of the penthouse terrace ad,’ Janet explains. ‘Radyus used these insights to refine the ads, resulting in a low cost per lead and high conversion rates.’

Collaboration and Reliability

‘Working with Radyus is truly collaborative and very pleasant. We have regular meetings to adjust and optimise the campaigns. With the real-time dashboards, I always had a clear overview of the progress. This allowed everyone involved in sales to see exactly how the campaign was performing and how many interested parties were signing up for ROSA.’

Radyus’ insights in, and experience with the real estate sector and their data-driven approach are crucial in attracting the right leads.

A Valuable Recommendation

‘I would definitely recommend Radyus to property developers,’ says Janet. ‘Radyus’s knowledge of the real estate sector and their data-driven approach significantly attract the right leads. They take all the burden off us. As a result, I have more time to focus on other marketing activities.’

Future Plans

A focused, data-driven marketing approach has led to a successful online campaign. Janet therefore looks to future projects with confidence.

The proven strategy, expertise, and excellent collaboration ensure that we will definitely work with Radyus on future projects.

Unlock Your Real Estate Potential with Radyus Data_Driven_Marketing!

Join the wave of success experienced by property developers like Gebroeders Blokland. Radyus’ data-driven marketing strategies delivered outstanding results, helping them reach the right buyers and achieve impressive engagement. Don’t let your next project fall short—tap into Radyus’ expertise and see your sales soar. Transform your real estate marketing, today!