Email Automation: Reeling in Leads from your Prospect Pool

Posted 16 July 2024

In the realm of email, there are two distinct types of individuals: those with inboxes overflowing with 4,736 unread messages and those with a pristine count of zero. I belong to the latter category, a self-proclaimed inbox obsessive who can’t tolerate a single unread email. The sight of an unkempt pile of digital mail sends shivers down my spine.

Needless to say, I’m highly selective about subscribing to newsletters. No weekly deals from discount stores or digital junk mail for me. If you find my name on your mailing list, consider yourself honoured. It means I’m genuinely interested in your product.

In real estate marketing, “fans” like me are even more valuable. Unlike a fleeting interest in a travel deal, signing up for a project’s newsletter indicates a deeper level of engagement. I’ve actively sought out your project, discovered it, and now I’m intrigued. It’s a perfect match, putting Tinder to shame. All you need to do is reel me in.

Email Automation: Capturing and Nurturing Leads

Email Automation is the ideal fishing rod for capturing leads like me. With a well-crafted email flow, you can guide interested consumers through the customer journey, starting from the consideration phase.

Through a series of emails packed with relevant information, we meticulously follow the customer journey, delving deeper into the project and its offerings. We begin with general information, followed by specific project and location details, and ultimately conclude with financing information when we reach the purchase phase.

Does it work? Absolutely!

With an average open rate of 60% and a CTR of 17%, it’s clear that this is far from spam. In fact, the average newsletter subscriber is remarkably loyal and receptive to interaction. If you’re still hooked by the end of the flow, you’re golden. And when the real estate agent presents you with an offer, you’ll feel incredibly privileged.

Did you know that buyers typically remain in your database for an average of a year before making a purchase?

Ready to Add Email Automation to Your Marketing Mix? Incorporate Email Automation into your marketing strategy and transform your leads into loyal customers.