Mooijekind Vleut: A Legacy of Real Estate Excellence

Mooijekind Vleut stands as a testament to expertise and unwavering commitment in the real estate industry. For over three decades, they have been a trusted partner for clients seeking to buy, sell, or rent properties in the Amsterdam, Haarlem, Heemstede-Aerdenhout, and Hoofddorp metro-area regions. Their unwavering dedication extends beyond traditional real estate services, as they are also recognised as one of the few new construction specialists in those regions, boasting a specialised team and an extensive portfolio of new development projects.

SEO: Foundation for Online Success

Recognising the importance of a robust online presence, Mooijekind Vleut employed our expertise to implement a comprehensive SEO strategy. We began with an in-depth SEO scan, meticulously evaluating the website’s technical aspects, content, and link profile. Armed with these insights, we implemented a phased approach to address the identified action points.

Our initial focus was on enhancing the website’s technical foundation and usability, ensuring a seamless and engaging user experience. Next, we turned our attention to creating high-quality, relevant content that resonates with the needs and interests of Mooijekind Vleut’s target audience. Throughout the process, we maintained transparency, providing monthly reports detailing the progress and effectiveness of our SEO efforts. Our reporting leveraged a suite of tools, including Google Analytics, Keyword Hero, SeoMOZ, and Hotjar, to provide a holistic view of the SEO landscape.

Targeted Advertising: Amplifying Reach and Engagement

Complementing our SEO efforts, we implemented strategic online advertising campaigns across Google, Facebook, and Instagram. These campaigns targeted specific audience segments, promoting Mooijekind Vleut’s monthly new construction updates, informative newsletters, and tailored real estate advisory services. To ensure relevance and personalisation, we created separate ad sets for each location, ensuring that potential clients were connected with the most appropriate Mooijekind Vleut office.

Social Media: Driving Engagement and Lead Generation

Leveraging the power of social media, we implemented a weekly Property Promotion Announcement (PPA) strategy to showcase new listings to a wider audience. Identifying two distinct target groups – website visitors and those based on location and interest – we ensured that the PPAs reached the most receptive individuals. To optimise campaign performance, we scheduled the PPAs to run during weekends with a fixed budget. This collaborative approach involved Mooijekind Vleut creating the Facebook posts, which we published as Page Post Ads – PPAs.

Marketing Automation: Nurturing Leads and Providing Timely Information

To further enhance the customer experience, we integrated Mooijekind Vleut’s home value calculator with a marketing automation workflow. This seamless integration ensured that potential clients who used the calculator were automatically enrolled in the automation process, receiving relevant and timely information tailored to their specific location.

Results: A Testament to Our Collaborative Success

The combined impact of our SEO, advertising, and marketing automation efforts yielded remarkable results:

Social Media:

746,000 people reached
4,8 million impressions
2,275 completed Lead-Ads forms.

Marketing Automation:
- 232,000 emails sent
- 39,000 clicks generated
- 85% open rate
- 19.4% click-through rate.

A Partnership Built on Trust and Shared Success

Radyus is immensely proud of our enduring partnership with Mooijekind Vleut and the remarkable results we have achieved together. Their commitment to excellence and our marketing expertise have proven to be a winning formula.

Explore More Success Stories

If you’re seeking inspiration from other successful client collaborations, we invite you to browse our portfolio of case studies and customer success stories or contact us directly. We are eager to discuss your unique marketing challenges and how Radyus contributes to achieving your business goals.