Transforming Industrial Hub into Vibrant Neighbourhood

Once a bustling hub of trade and industry, Oostenburg is now poised to become a quintessential Amsterdam neighbourhood – a place that embodies the city’s spirit of grit, adventure, and charm. In collaboration with Radyus, we developed a strategic communication plan that spanned multiple channels, effectively guiding potential buyers through the customer journey, and generating a substantial number of high-quality leads.

A Multifaceted Approach to Customer Engagement

Our strategy encompassed a comprehensive approach to engage potential residents and drive interest in Oostenburg:

Community-Focused Area Marketing:
- Leveraged paid Facebook and Instagram advertisements to promote the overall Oostenburg area, highlighting its unique character and lifestyle offerings
- Created and managed engaging social media content that showcased the neighbourhood’s vibrant atmosphere and diverse attractions.
Targeted Sub-Project Campaigns:
- Employed Google Search ads and Social Media ads (Facebook and Instagram) to target potential buyers interested in specific sub-projects within Oostenburg
- Used lead ads to capture high-quality leads, coupled with email automation to nurture them with relevant information and reduce post-registration drop-offs.

A Year of Remarkable Results

Our year-long efforts yielded impressive outcomes:

Social Media Growth:
- 600 new Instagram followers
- 1,300 new Facebook followers.
Website Engagement:
- 25,000 new website visitors
- 55% overall website traffic.
Lead Generation:
- 600 new leads per month generated through automation.

A Testament to Strategic Communication

The success of the Oostenburg campaign underscores the power of a well-defined communication strategy that aligns with the project’s unique goals and target audience. By combining area marketing with targeted sub-project campaigns and leveraging effective lead generation techniques, we effectively guided potential buyers through the customer journey, resulting in a significant pool of qualified leads.