Luxury Waterfront Living at its Finest in Amsterdam

Somerparc aan de Amstel, a new development by AM, epitomises “first-class living at its finest” and offers a “once-in-a-lifetime opportunity” to own a luxurious residence along the banks of the Amstel river. This exceptional project seamlessly blends elegance and comfort, echoing the grandeur of Italian palazzi, and is nestled within the sought-after Amstelkwartier neighbourhood.

A Haven of Exquisite Residences

Somerparc aan de Amstel comprises 59 exclusive homes, each designed to exude sophistication and cater to discerning tastes:

42 City Apartments: these stylish apartments offer a vibrant urban lifestyle, with ample space and modern amenities
14 Townhouses: these spacious townhouses provide a sense of tranquillity and privacy, featuring private gardens and expansive living areas
3 Penthouses: the epitome of luxury living, these penthouses boast breathtaking panoramic views of the Amstel river and the surrounding cityscape.

A Comprehensive Marketing Strategy

To effectively promote this remarkable project, we implemented a multifaceted digital marketing strategy, leveraging a combination of channels to reach the most relevant audience:

Targeted Advertising

Google Ads: we used Google Ads to target potential buyers based on their specific interests and search behaviours, ensuring that relevant ads were displayed at the most opportune moments
Facebook and Instagram Ads: we employed Facebook and Instagram ads to engage a wider audience and showcase the project’s unique features and lifestyle benefits
Facebook Preferred Partner Ads (PPAs): we strategically set up Facebook PPAs to reach a highly targeted audience within specific locations and demographics.

Tailored Campaigns for Each Residence Type

Recognisng the distinct pricing and target audience for each residence type, we crafted custom campaigns:

Town Houses and City Apartments: we focused on generating interest among a broader audience, with a combination of Google, Instagram, and Facebook ads
Penthouses: we employed a more selective approach, targeting affluent individuals through Google and Instagram ads, both in Dutch and English.

A Resounding Success

Radyus’ marketing strategy yielded remarkable results:

Increased Brand Awareness: the campaign effectively elevated Somerparc aan de Amstel’s brand presence, attracting a wider audience and generating significant interest
Targeted Lead Generation: we successfully captured a substantial number of high-quality leads, ensuring a steady stream of potential buyers for this exclusive project
Sales Conversions: ultimately, our efforts contributed to driving sales and achieving the project’s sales goals.

Somerparc aan de Amstel: A Testament to Strategic Marketing by Radyus Marketing Agency

The success of the Somerparc aan de Amstel campaign highlights the power of a well-defined marketing strategy that aligns with the project’s unique offerings and target audience. By combining targeted advertising, tailored campaigns, and a deep understanding of the buyer journey, we effectively guided potential residents towards their dream homes, transforming Somerparc aan de Amstel into a resounding success.